We do not collect Personally Identifiable Information
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address, or phone number. We do not collect PII from Internet users in connection with the Service. However, if someone sends PII to us in an email or voluntarily provides PII to us in any other way, we will receive and store such information.
We collect Non-Personally Identifiable Consumer Data
In order to customize the online user experience and provide our clients with useful statistics and analysis regarding their websites and advertisements, We may collect certain anonymous information (i.e., information that is not linked to PII), including but not limited to a usage information, transaction information, IP addresses, browser type, internet service provider, referring/exit pages, platform type, date/time stamp, number of clicks, mouse position, scroll position and time on page. We may use such information to analyze trends, administer the Site and the Service, customize the advertising and content users may see, track users’ movement in the aggregate, and gather broad demographic information for aggregate use.
Information Collected From Other Websites and Do Not Track Policy
Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Services. Just like any other usage information we collect, this information allows us to improve the Services and customize your online experience, and otherwise as described in this policy. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and/or across different websites. Our Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Services and after you leave our Services. Remember that this is just our Do Not Track policy, and we can’t and don’t make any promises about how third parties react when you set this signal on your browser.
How do we use the information collected?
The non-personally identifiable data that is collected is used for marketing and sales efforts to better target advertisements to people across the different websites they visit. The data is also used to predict responses to advertisements, to help determine which ads perform best.